At Al Shareef Group we are committed to improving the quality of life of the communities we serve. We do this by striving for leadership and global competitiveness in the business sectors in which we operate.

Our practice of returning to society what we earn evokes trust among consumers, employees, shareholders and the community.

To maximize stakeholders’ value through consistent business growth and forge ahead of competition by focusing on value added business sectors through strategic partnerships with world-renowned organizations and to sustain leadership by exercising best in class management practice and technology and dynamic environment where each employee finds opportunities for professional growth and job satisfaction.

Al Shareef Group has always been values-driven. These values continue to direct the growth and business of Al Shareef group of companies. The core values underpinning the way we do business are:

• Integrity:
  We must conduct our business fairly, with honesty and transparency. Everything we do must stand the test of public scrutiny.
• Excellence:
  We must constantly strive to achieve the highest possible standards in our day-to-day work and in the quality of the goods and services we provide.
• Unity:
  We must work cohesively with our colleagues across the group and with our customers and partners around the world, building strong relationships based on tolerance, understanding and mutual cooperation.
• Responsibility:
  We must continue to be responsible, sensitive to the communities and environments in which we work, always ensuring that what comes from the people goes back to the people many times over.